Getting Creative With Contests and Giveaways to Increase Brand Visibility 


Instagram is one of the most powerful social media channels available. When used correctly, it can be an incredibly effective tool for drivin Using Instagram to grow your business revenue and get more followers. This article will provide you with a simple guide on how to leverage your Instagram presence to reach more potential customers and increase your business revenue. 

Optimize Your Profile 

The first step in leveraging your Instagram presence is optimizing your profile. Make sure that your profile photo and bio accurately represent your business. You should also include relevant keywords and hashtags in your bio so that people searching for businesses similar to yours can find you easily. Additionally, make sure that you include a link to your website or other important landing pages in the “website” section of your profile. This will increase the chances of someone visiting your website after seeing one of your posts or stories. 

Post Great Content 

Another key component of leveraging your Instagram presence is creating great content. Take time to think about what type of content resonates with your target audience and focus on producing content that will engage them and encourage them to take action (i.e., buying from you). Use high-quality images, videos, stories, and interactive posts (such as polls) to keep followers engaged and coming back for more. Additionally, use captivating headlines and descriptions so that people know exactly what they’re getting when they click through one of your posts or stories. 

By analyzing data from past posts (using tools such as Insights), you can get a better understanding of what types of content are resonating with followers the most and use this insight when creating future content. You can also take advantage of user-generated content (UGC) by featuring customers who have purchased something from you or shared their experiences on their own accounts using a specific hashtag related to your business (e.g., #happycustomer). This helps create social proof while simultaneously showcasing the products/services that you offer in real-life settings—which can help attract new customers who are looking for recommendations or reviews before making a purchase decision.  

Engage With Followers 

Engaging with followers is another great way to leverage your Instagram presence for business growth – it shows them that there’s a real person behind the account who cares about their opinion/experience with the brand/products/services offered by the company. Responding to comments quickly lets followers know that their feedback matters, which builds trust between them and the brand over time – leading to increased customer loyalty which then leads to increased sales/revenue for the business in question! Additionally, regularly liking relevant posts from other users within the same industry as yours helps increase visibility since those users will likely be more likely to follow you back if they see genuine engagement from you on their post(s). Finally, using popular hashtags related to topics within/around the industry helps attract new followers who may not have known about your product/service previously but are now interested due to seeing it associated with certain hashtags on their feed!  


Leveraging an Instagram presence takes time but pays off significantly if done right – optimizing profiles, creating engaging content tailored towards target audiences, responding quickly & thoughtfully to comments & messages left by followers & engaging regularly with other accounts within both related & unrelated industries can all help generate interest in products & services offered by businesses while simultaneously building trust between companies & customers over time! In short, investing effort into developing an active social media presence via Instagram could be exactly what’s needed for businesses looking for ways to drive growth & increase revenue!


Ivy Skye Marshall: Ivy, a social justice reporter, covers human rights issues, social movements, and stories of community resilience.