Buying backlinks can be a costly proposition. The process involves many factors, such as link gap analysis, the relevancy of anchor text, the cost, and the relevance of website domains. In this article, I will briefly go over these topics. The information below should be helpful. You can learn more about these factors before purchasing backlinks. This article is written by a veteran marketer and SEO expert.

Link gap analysis

You should perform a link gap analysis before buying backlinks. You can find out which backlinks are authoritative and worth replicating. Avoid using Blogspot profiles and other Web 2.0 sites as they mostly use blackhat techniques and spam. Social profiles and relevant niche blogs are your best bets for links. You can also try niche editing and guest posts. By conducting a link gap analysis before buying backlinks, you’ll know which links are not worth replicating and which ones are not.

You can perform a gap analysis to find out which competitors are getting more traffic than you are. If you see a significant gap, you might want to consider buying from the top competitors. The competition is likely to have dozens of pages, which can boost your ranking. It’s better to buy backlinks from top sites if they’ve built up a high number of additional pages and good site architecture.

Dofollow vs. nofollow links

You might be wondering what the difference is between dofollow and nofollow links and whether they will help your website. Dofollow links pass on link juice to the websites that they are linked to, while nofollow links do not. Nofollow links are indistinguishable to web users, but you can use an extension to highlight them. NoFollow Chrome Extension highlights nofollow links in red.

While dofollow links pass link equity to other sites, nofollow links are not directly reflected in Google’s rankings. A study conducted by Ahrefs found a stronger correlation between a higher Google ranking and more backlinks. However, some nofollow links have been treated as positive signals by the search engine. 

Relevance of anchor text

When buying backlinks, you should always pay attention to the relevance of the anchor text. Google will give more weight to relevant anchor text than non-relevant ones. Relevant anchor text will help you gain higher ranking in Google search results. It can be used on your website or in blog posts. Here are some best practices for anchor text. Relevant anchor text is best for high rankings. A website that sells gift checks may want to buy links with varying anchor text.

Avoid over-optimization. Google’s Penguin algorithm penalizes websites that over-optimize their anchor text. This algorithm has been updated several times since 2012 and each time it has affected websites dramatically. If you do not follow these changes closely, you may find yourself getting penalized. Several brands have experienced massive traffic drops when Penguin changed the algorithm. Make sure to monitor algorithm changes closely. Avoid buying backlinks that have bad quality content.

Cost of buying backlinks

If you are thinking about buying backlinks, you may be wondering how much they will cost. The cost of buying backlinks can vary depending on the site you choose, but they should never be too expensive. The most expensive backlinks are those from high-traffic, authoritative sites. Don’t skimp on the price, though.