Reasons why you need to track your keyword rankings on search engines

Every person who is involved in a comprehensive digital marketing strategy is always concerned about driving the traffic of their website up. Getting your website to the first page of a search engine is very important and it is what drives sale and awareness of your brand through the roof. How websites are ranked on search engines usually vary from time to time and as a result, it is a good idea to always know where your site is ranked by using free online rank tracking tool. In this article, I am going to look at some of the reasons why it is important to track your keyword rankings on search engines.

To determine the keywords to be optimized

Before you begin engaging in any comprehensive digital marketing strategy, you need to start by determining the exact Google search result page your website ranks. Knowing this will help you to know how much effort you need to put in order to achieve the results you want. You should analyze the websites that are ranked on the first page and see how they are different from your own website and keywords. You should then ask yourself the right questions and be able to come up with a list of keywords that you wish your website to be ranked on. You should choose these keywords based on how much traffic they have the potential of generating.

As you choose you keywords and intent to include them in your content, you should know that the exact location of your keywords in your content affects how search engines prioritize content. If you can analyze all the websites on a global scale, you get to see all the players within your business sector and how much visible they are in search engines. You can then come up with a strategy that has a global point of view.

To measure the evolution of your ranking position

Tracking your keywords is also a very important thing to do because it helps you to track your SEO efforts. You will be able to see how much effect your efforts are creating based on how up the chain you are moving on search engine results page. You will be able to measure strengths, weaknesses, and the effective solutions you require to optimize your SEO. There are several factors that can help you rise in Google search position. Some of the few changes that can help you rise include updating your content, technical update, change in Google algorithm, and introduction of new links. It is only through measuring the performance of your keywords can you be able to analyze and understand what is happening.

To know if you have been punished by Google

Google operates on certain rules and instructions and if you go against them, you can get punished for it. The punishment website owners are given is in the form of algorithm sanctions and may happen immediately a Googlebot indexes your website. Penalties may range from being minor where they only concern one or two keywords or they may be major so that they impact the entire website.


Ivy Skye Marshall: Ivy, a social justice reporter, covers human rights issues, social movements, and stories of community resilience.