Strategies to Use social media companies to Expand Your Marketing Knowledge

If you’re feeling overwhelmed by the sheer amount of information on social media, take a step back. There are some great resources out there that will help you jumpstart your knowledge. 


Start by taking a look at our guide on how to learn social media in just a few hours, this is a great way to get a crash course on the basics and get a basic understanding of how different platforms work. 


Next, sign up for social media training, there are many different training programs designed to help people learn how to use social media more effectively, you can also sign up for free social media e-books or guides wherein most social media platforms have extensive guides that can help you understand how to use them better.

Attend Events and Conferences


If you’re looking for a way to expand your marketing knowledge, there are few better ways to do so than by attending social media events and conferences, these events are a great way to meet potential clients and clients, learn about trends in your industry, and get advice from industry leaders. 


Not only will these events provide you with an opportunity to learn about social media trends, but you can also take advantage of networking opportunities. 


Social media conferences and events are great places to make new connections both with clients and potential clients.

Read Industry News and Blogs


Social media accounts aren’t just for posting content anymore, they’re also a great place to find industry news, trends, and information. 


Start by taking a look at social media news sites, these sites are some of the best places to find social media updates, as they cover a wide range of topics, you can also use social media news sites to find inspiration, learn about the best practices, and even find new topics to write about. 


One of the best things about reading social media news sites is how you can use them to improve your own blog.





Take Note of the Top Influencers in your Industry


One of the best ways to expand your marketing knowledge with social media companies is to take note of the top influencers in your industry, these are people who are the top of mind for your target audience, and they’re a great resource to learn from. 


They have experience and knowledge in your industry, so by following their accounts, you can learn a lot about your own business, not only can you learn from these people’s experiences, but you can also try to emulate the influencers you’re following. 


This means you can try to figure out what types of posts or accounts your followers enjoy the most, this can be a great way to learn what type of posts to incorporate into your social media strategy.

Stay Informed by Following the Conversations you Care About Most


Once you’ve taken note of the top influencers in your industry, the next step is to figure out who you want to follow, while you should follow a number of accounts, don’t just follow anyone make sure you follow accounts that are relevant to your business. 


This will ensure you stay up-to-date with the latest information, and it will also help you figure out who you want to follow in the future. 


What types of conversations are you looking for during this process? There are a variety of topics you can follow on social media, but the most common types of conversations are discussions about trends, best practices, and customer service.


Ivy Skye Marshall: Ivy, a social justice reporter, covers human rights issues, social movements, and stories of community resilience.